Hispanic Heritage month is a big celebration, and a big concept. So to get Disney Junior’s young audience involved, we served it up one topic at a time, using real kids and their families. The series was a hit and came back for a second season with new topics, and a new storytelling approach that embraced animated and digital elements.
Hispanic Heritage month is a big celebration, and a big concept. So to get Disney Junior’s young audience involved, we served it up one topic at a time, using real kids and their families. The series was a hit and came back for a second season with new topics, and a new storytelling approach that embraced animated and digital elements.
Hispanic Heritage month is a big celebration, and a big concept. So to get Disney Junior’s young audience involved, we served it up one topic at a time, using real kids and their families. The series was a hit and came back for a second season with new topics, and a new storytelling approach that embraced animated and digital elements.
More often than not, custom content for kids' toys is serious business. In this case, we had to delicately balance the Disney, Marvel and Hasbro brands to help them create something greater than the sum of their parts. How'd we do? Well, Hasbro saw a big spike in sales after this vignette was released, and there was no other national media running at the time. So it's safe to say that we this vignette look like child's play.
We like to think that every project is an adventure— and we aren’t using that term euphemistically. So we were extra excited when Disney Channel came to us with a project that was actually about everyday adventures in healthy living. Our team brought the concept to life with scooters, sunshine, skateboards, basketballs, dance moves, back flips, a drum kit, a bunch of mega talented kids and something called Fro Yo Bark.
During the 5th season of The Celebrity Apprentice, B2+ created a spot to drive the show’s audience to sign up for the Walk With Walgreens initiative. When that spot aired, it only took 7 days for Walgreens to reach its annual goal for new members. With results like that, it’s no wonder Walgreens returned to NBC for the show’s next season. And B2+ was called back for round two. This time, for a little magic and a lot of ice cream: 500,000 pints sold in 7 days!
Take a well known Disney Star, her little sister, a 20 person crew and drop them on Venice beach during a wind storm on the Sunday before Thanksgiving…sounds like a disaster right? Thanks to our top-notch crew, trusting clients from Disney Publishing, and a young star who brought her A-game we were able to create compelling content around the New York Time's best-selling Water Fire Saga book series.
Great hair and gorgeous people go hand in hand with E! which makes them a great partner for Herbal Essences. Back for their second year of custom content, we took over a glam LA salon and helped some youtube influencers and E!'s Ali Fedotowsky get rockstair ready for the Grammy red carpet.
Freeform has re-imagined their branded content strategy, and they encouraged us to let our imaginations run wild with two of their hit shows and one of their favorite sponsors. All they asked was that we create an authentic, inviting experience where viewers feel like they’re part of the action. Needless to say, we took the ball (or, in this case, the phone) and ran with it.
When Pivot acquired two hit series, Veronica Mars and Buffy The Vampire Slayer, they wanted to create an interstitial campaign that would link the themes of these iconic shows to the social mission of the network. We lined up an interview marathon with fans, academics, experts, influencers, show talent and crew, who all had plenty to talk about.
When a partnership works, it works. B2+ partnered with The CW for their first Microsoft campaign, promoting the Bing search engine during the fall premieres. It was a monumental success, leading to two additional Microsoft campaigns on The CW in the same year –- for Bing, then Windows 8, and now Surface –- with B2+ involved every step of the way.
