Sometimes, a brand and a program go together like cookies and a cold glass of milk. Other times they go together like a guy in an Oreo costume and a Hallmark Channel original romantic comedy. Which is to say, we’ve had our fair share of challenges. But at B2+, we believe that with the right knowledge of the network, the brand, and their individual goals, there’s a way to generate an original and authentic content that makes brands look like they were made for each other.
