Here at B2+, we believe in oversharing food pics, diligent hashtagging and our unalienable right to turn any word into a verb. Put those three fundamentals together, along with a social-experiment-loving, risk taking team at Food Network, and you get #HOWIFOOD. It’s a fun and flexible campaign that adapts to all of their shows, and invites the network’s audience to show off what’s cooking in their own kitchens.