When The Walt Disney Company gets behind a good cause, it’s no surprise that everyone wants to join in - including us! So, to coincide with the launch of American Idol’s reboot on ABC, Disney Citizenship asked us to develop content with the stars of the show to build awareness and excitement around their “magic of Storytelling” campaign. We built strategy, turned a conference room into a set, sourced scores of books, and even made our own emojis. The results were fantastic: we increased awareness, engaged new audiences to take part in the campaign, and also taught Katy Perry that Harry Potter and Indiana Jones are not the same person. Everyone wins!