Does this sound familiar? All your top talent for all your new shows will all be in one place during the TCA press tour. You really want to shoot a meaningful PSA with all of them, but you’ll be lucky to get ten minutes to shoot with them. Time to pull out the good ol’ white seamless and do something simple, right? Well… we’re probably too ambitious for our own good around here. So we asked: Why not think of this as a content opportunity? Let’s work a little harder, take a few risks, and create something that still doesn’t take more than ten minutes with each talent, but becomes more valuable, engaging, and sharable? AND, make it flexible enough to really customize spots for ABC, Freeform, Disney Channel and Disney XD? The end result: Thrilled clients, very happy stars, and spots that make the Internet a little bit kinder.