When the American Red Cross came back to us for the second year in a row to produce a PSA campaign for them we were thrilled. Not only did we get to work with a great creative team again but raising awareness for an organization that does so much good just makes your soul happy, especially in a year that needed the American Red Cross more than ever. The challenge was how do we highlight all the services the American Red Cross provides and keep it hopeful rather than scary for an audience comprised mainly of kids and families. We found inspiration in the letters of real people who experienced firsthand the kindness, hard work, and generosity of American Red Cross volunteers.