We’re pumped to have built the network navigation, promos, ad sales materials and even some paid media strategy for Racing America - the exclusive FAST home for short track racing.

We’re super jacked to have built all network packaging and ad sales assets for Spartan TV - The new FAST Channel built for one goal: to make you unbreakable

Being back on set with The CW + Microsoft was like homecoming for us. Having worked with both clients on three previous campaigns we wanted to make sure this one was the biggest win yet. We brought in our best players, strategically planned every move, and when faced with some unexpected obstacles - like filming during the worst wildfire to ever hit Los Angeles - we pulled together as a team and created some beautiful and innovative social and broadcast content. 

When we got the call from Pop to build awareness around the world’s one-and-only aerobics comedy series, we didn’t take the news lying down. We sprang into action. And just like the main character, Joe Force, we rested for a while afterwards because springing into action is very physically taxing. After a little rest, we created a Facebook workout series featuring Joe and his signature “please don’t make me move” moves and launched it with strategic ad buys and cross posts. Even Joe would feel pumped about the results: Share rates for Pop up nearly 6,500% and Engagement Rates up 18,600%.

When the American Red Cross came back to us for the second year in a row to produce a PSA campaign for them we were thrilled. Not only did we get to work with a great creative team again but raising awareness for an organization that does so much good just makes your soul happy, especially in a year that needed the American Red Cross more than ever. The challenge was how do we highlight all the services the American Red Cross provides and keep it hopeful rather than scary for an audience comprised mainly of kids and families. We found inspiration in the letters of real people who experienced firsthand the kindness, hard work, and generosity of American Red Cross volunteers. 

Take a bunch of beautiful, talented, charming stars form ABC, Disney, and Freeform and give them a bunch of really cool Micky Ears. Then give them 5 minutes with a kick-ass photographer. What do you get? Some gorgeous pics that will inspire you and all your friends to Share Your Ears and raise money for the Make-A-Wish foundation!

When we heard the news that BBC America was revealing a new Doctor Who, and a woman no less, we were excited! Then our friends at BBC America called and asked if we could film her big debut for a special panel at Comic-Con. Um…YES, YES, YES!

What do you get when you add a train and an arrow pointing diagonally upward plus a mountain? You get what would have been a cute and clever bit if our web design allowed us to write our blurbs using emojis instead of the King’s English. If you want to see what I mean, you can watch this energetic spot we did with the team at Disney Citizenship and a whole bunch of TV stars. They asked us to come up with a concept for their Magic of Storytelling campaign, then we captured it during the hustle and bustle of the TCAs. Check mark. Winky face. Thumbs up. 

When Lifetime reached out to us to to film Da Brat in her hometown of Chicago for an integration with the film Widows we were ready to pack our winter coats and head to the Windy City. But Da Brat now lives in Atlanta…and 20th Century Fox had a ton of beautiful exterior footage of Chicago. So forget Chicago. We re-packed our bags for Atlanta and wound up saving everyone time and money by filming Da Brat in an Atlanta location that matched the look and tone of the film. Win. Win. 

What do Mennonites and drug traffickers have to do with one another? No idea, but it makes for some seriously good TV. So when we were asked to help launch Pure on WGN with a a digital/social campaign we let loose one of our best editors, left him alone for a few days, and not only did he create some beautiful, compelling spots…he got us a first round buy too. 

Does this sound familiar? All your top talent for all your new shows will all be in one place during the TCA press tour. You really want to shoot a meaningful PSA with all of them, but you’ll be lucky to get ten minutes to shoot with them. Time to pull out the good ol’ white seamless and do something simple, right? Well… we’re probably too ambitious for our own good around here. So we asked: Why not think of this as a content opportunity? Let’s work a little harder, take a few risks, and create something that still doesn’t take more than ten minutes with each talent, but becomes more valuable, engaging, and sharable? AND, make it flexible enough to really customize spots for ABC, Freeform, Disney Channel and Disney XD? The end result: Thrilled clients, very happy stars, and spots that make the Internet a little bit kinder.

When PeopleTV asked us to help launch a new series where comedian Michelle Collins unexpectedly looks through your phone’s search history and shares it with the world, first we hid our phones. Then we made the employees of PeopleTV hand over their phones…and we filmed it. 

Being back on set with The CW + Microsoft was like homecoming for us. Having worked with both clients on three previous campaigns we wanted to make sure this one was the biggest win yet. We brought in our best players, strategically planned every move, and when faced with some unexpected obstacles - like filming during the worst wildfire to ever hit Los Angeles - we pulled together as a team and created some beautiful and innovative social and broadcast content. 

One thing’s for sure, when you visit Freedonia, the majestic pig-filled homeland of Gru’s family in Despicable Me 3, you’re gonna need a map. So we made one! Working with the Universal Pictures Home Entertainment team, we developed and produced an interactive Freedonia map, complete with these helpful videos. Why? Because you can’t spell “Freedonia” without “friend”!

How do get the biggest stars from ABC, Freeform, Disney Channel, and DXD to raise awareness about Earth Month? You go to TCA, find a really small conference room, build a pop-up game show set, and make stars complete against one another. There’s nothing stars love better than seeing their co-stars get buzzed for an incorrect answer. 

Imagine you’re stranded in the middle of the high chaparral when suddenly you see celebrity chef Tyler Florence and 6 food trucks. No, it’s not a mirage. It’s The Great Food Truck Race. Now imagine you’re stranded in the middle of a really boring Instagram feed… That’s where we come in. 

Our friends at Lifetime called with quite a challenge: They developed a great branded concept for their P&G clients, but they needed fleshed out creative, scripts, a production plan, and a title for the campaign. And they needed them yesterday. Well, our team loves a challenge. We all jumped in to develop, produce and deliver an unforgettable campaign that somehow knew how to made all that hard work look easy - just Like a Mom. 

There’s an old rule in social campaigns dating waaay back to last year: Babies or puppies and/or fabulous figure skaters equals Internet gold. That’s not an opinion, that’s science. So since we love science - and emojis - we developed the design for this campaign for Food Network’s Facebook, Instagram and YouTube channels. And science clearly wins, because each piece dramatically increased engagement rates and completion rates over network averages.

When The Walt Disney Company gets behind a good cause, it’s no surprise that everyone wants to join in - including us! So, to coincide with the launch of American Idol’s reboot on ABC, Disney Citizenship asked us to develop content with the stars of the show to build awareness and excitement around their “magic of Storytelling” campaign. We built strategy, turned a conference room into a set, sourced scores of books, and even made our own emojis. The results were fantastic: we increased awareness, engaged new audiences to take part in the campaign, and also taught Katy Perry that Harry Potter and Indiana Jones are not the same person. Everyone wins!

We’ve all seen those jewelry spots where everything is perfect. The ring. The location. The gasp where the woman puts her hand over her mouth. Real relationships are messy. They’re funny. They’re…well, real. So we asked Kay and NBC why not celebrate real couples, their real history together, and their real desire to do something special for Valentine’s Day? The result, in our humble opinion, is real(ly) good.

Around here, we love us a big challenge. And this project featured multi-day shoots in 3 cities, awesome cars, a-list talent, and street artists creating tons of on-air, social and experiential elements. Yeah, it was a big challenge. And because we couldn’t leave well enough alone, we added more challenges by using new (and awesome) camera technologies like remote camera heads, drones, and Movi rigs. The result: huge audience engagement, thrilled clients, and only 1 (harmless) drone crash. #goals

Did you know whiskey distilleries are, like, crazy flammable? That’s why our shoot for Esquire and Jack Daniels was done entirely with spark-free battery-operated production equipment. We teamed up with an awesome local crew, maintained our flawless fire safety record, and made dusty barrels look damn sexy. That’s what we call three for three in Tennessee.

A good team can help you tackle anything. Like real fruit and Greek yogurt teaming up to make sure you’re not the guy who screws up at The Oscars. For this spot, we teamed up with our old pals at E! and our new friends at Chobani to prep, shoot, and cut in record time, all to have a piece on air for their red carpet countdown. Check out the finished spot to find out what happens when Pop of Culture meets live active cultures.

Sometimes, a brand and a program go together like cookies and a cold glass of milk. Other times they go together like a guy in an Oreo costume and a Hallmark Channel original romantic comedy. Which is to say, we’ve had our fair share of challenges. But at B2+, we believe that with the right knowledge of the network, the brand, and their individual goals, there’s a way to generate an original and authentic content that makes brands look like they were made for each other.

When Disney asked us to help them develop a big summer PSA campaign, they meant BIG. How big? They wanted to inspire thousands of kids from around the country to volunteer in their communities, and they wanted to do it with the help of virtually any character from across the Disney library. Crazy, right? So we pitched them a crazy idea. Just crazy enough to work… And a few weeks later, we were on the Shark Tank set with their amazing crew, Mr. Mark Cuban, and a unique collection of ABC/Disney stars.

Most days, we fancy ourselves wordsmiths and really good spellers. Which made it fun to put a new twist on an old favorite for USA.

Crest 3D White Strips – and their celebration of brilliant white smiles – has long been a part of red carpet season. But this year, Crest had no national creative to run on E! during red carpet season. So, E! asked us to team with one of their fashion correspondents to create a custom spot and a digital how-to piece that would resonate with fans throughout all their awards show coverage. The results, if we may say so, were brilliant.

Yes, yes, we all know House Hunters isn’t a game show… Or is it? Inspired by HGTV’s on-air campaign, we extended their game show theme idea and made it even more fun for social platforms, driving huge gains in comments, shares and likes.

Here at B2+, we believe in oversharing food pics, diligent hashtagging and our unalienable right to turn any word into a verb. Put those three fundamentals together, along with a social-experiment-loving, risk taking team at Food Network, and you get #HOWIFOOD. It’s a fun and flexible campaign that adapts to all of their shows, and invites the network’s audience to show off what’s cooking in their own kitchens.

Have you heard the one about the team who worked together for a seriously long time and grew to trust and push each other creatively and their content got better and better? Oh, you have? From Brian, right? Well did he tell you that the same principle applies to our longstanding partnerships with our favorite clients? That’s why we’re still having so much fun after cutting over 100 unique, thrilling, dramatic, hilarious, epic movie promos for FXM.

Funny enough, this campaign called “Defined Dining” is actually one of the trickiest to define. From the development phase, through six shoots, and nineteen spots, this campaign has morphed and redefined itself to suit different shows, seasons, and styles. And it wouldn’t be possible without our ceaselessly inventive internal team, and the trust of the team at Food Network.

Building on the success of our “My Dinner With…” campaign, we wanted to give CW fans a new way to get to know their favorite stars. Like, what if instead of sitting down with one star, you’re sitting in the middle of the whole cast? And what if we use a 360 camera that we’ve never used before and that is still in experimental stages in the industry? And what if we push it beyond its typical capabilities? And what if we do it all smack dab in the middle of the hectic CW mondo shoot?

Ah, the movie press junket. Add together two cameras, a hotel suite, a poster, some flowers, and some basic questions, and you’ve got yourself some movie marketing magic, right? Well… for Freeform, that just doesn’t cut it. Especially when your key actor is Pretty Little Liars phenom and social media star, Shea Mitchell. So we added an authentic twist, peeled back some layers, played with the “anything goes” aesthetic of Freeform and voila!, the old press junket spot got a whole new look. #nofilter

We always love our holiday cheer. So we were thrilled to help Hallmark Channel develop a whole new branded holiday franchise we call “Add It Up”. And we were even more thrilled to write, design and animate these custom executions for General Mills and TJX.

We like movies. We like fashion. But what we really like is finding a clever way to put the two together. So we did just that for E!’s NYFW and Universal’s The Huntsman Winters War in a post-only fashion mashup.

We were thrilled when NBC and Kay returned for another year of love with a new challenge and a different execution. Find five amazing couples, create five customized sets in one shoot day with one amazing surprise. We love love and a new creative challenge. Using a projector and a dash of Pinterest, we captured their love story in a way that was true to each couple. *Projecting things is cool.

Sometimes, connecting products and TV networks is really hard. Sometimes, it’s easy. When Disney XD asked us to develop ideas around Francesca Capaldi, who stars in a Disney XD show and lends her voice to The Peanuts Movie, the connection definitely was easy. But we just can’t settle for easy around here. Working with the Disney team, we developed something fresh, fun and surprising that every little red-haired girl, or boy, or all of their friends would love. And judging from the overwhelmingly happy response from FOX, grown ups love it, too.

The anticipation, the excitement, the thrill of the hunt. No, we’re not just talking about the process of developing and producing these original spots for FOX Sports 1 and Universal Pictures. We’re talking about what unites rabid sports fans with their prehistoric past. That’s what was at the core of our idea, and that’s what gave FS1, Universal, and a whole lot of fans something to roar about (in a really good way) during the run-up to the MLB All-Star Game, the Women’s World Cup, and of course, the release of Jurassic World.

We don’t mean to brag, but we work with a lot of celebrities. Though, TBH, sometimes we have the best experiences when we get to feature real, regular people in front of the camera. In fact, helping real people tell their stories is one of the things we do best. (We did mean to brag that time.) Like when we cast real women for Alli’s “I’m Ready” campaign. They were funny, and honest, and charming, and we wanted to be friends with them, but we settled for two jam-packed shoot days to make some inspiring content.

Hispanic Heritage month is a big celebration, and a big concept. So to get Disney Junior’s young audience involved, we served it up one topic at a time, using real kids and their families.  The series was a hit and came back for a second season with new topics, and a new storytelling approach that embraced animated and digital elements.

The much-loved Pop Up Santa campaign returned for a second year, and this time it got a catchy theme song. Recording artist JoJo joined Acapella ensemble, The Scattertones in a winter wonderland/Pinterest explosion. We kicked off another season of merry making and surprises with an original song guaranteed to get stuck in your head. Ad Sales loved it - and their clients loved it even more! Seriously, have you hit play yet? You're welcome! 

We love thinking outside of the box – or in this case, outside the commercial pod. E! wanted to create something entirely new and iconic for Olay and their iconic red jar of Regenerist products. What we developed together is a custom introduction to E! Live from the Red Carpet that builds on the glamour of the red carpet and connects it with the iconic product that is literally the foundation of Hollywood beauty.

Very few brands are lucky enough to inspire true enthusiasts. These are people who don’t just continually buy the brand’s products, they seek out others who feel the same way. Volkswagen owners are passionate about their cars – the same way that pop culture lovers are passionate about E!. Our job was to develop an idea that celebrates where that passion intersects – and then find four real enthusiasts who are excited to talk about it on air and online.

When Freeform began developing their delightful new “Pop Up Santa” holiday initiative, the asked us to help develop delightful custom content ideas to entice their key advertisers to get in on the fun. For Pillsbury, we pushed ourselves to create something fun to make, fun to watch, and for the unsuspecting real Freeform fan, seriously fun to be a part of.

What do you do when you can only get talent for 15 minutes and only on the set of their show? Well, you hop on a plane to Vancouver ... get creative with your shooting style, and create some beautiful content using the talent's own stories and personal anecdotes to engage the CW audience. AT&T was pretty happy too, their It Can Wait campaign garnered thousands more to take the pledge.

The anticipation, the excitement, the thrill of the hunt. No, we’re not just talking about the process of developing and producing these original spots for FOX Sports 1 and Universal Pictures. We’re talking about what unites rabid sports fans with their prehistoric past. That’s what was at the core of our idea, and that’s what gave FS1, Universal, and a whole lot of fans something to roar about (in a really good way) during the run-up to the MLB All-Star Game, the Women’s World Cup, and of course, the release of Jurassic World.

E! is all about being on the pulse of all things pop culture at all times, especially when it comes to their site - Eonline. We wanted to convey that pop culture happens anytime, anywhere and thanks to those little devices we have attached to our bodies — you can access Eonline anytime and anywhere. 

Very few brands are lucky enough to inspire true enthusiasts. These are people who don’t just continually buy the brand’s products, they seek out others who feel the same way. Volkswagen owners are passionate about their cars – the same way that pop culture lovers are passionate about E!. Our job was to develop an idea that celebrates where that passion intersects – and then find four real enthusiasts who are excited to talk about it on air and online.

When J&J and their agency were ready to create their first series of branded content to support their most cherished brand, we were thrilled that they turned to us as a trusted partner. So many of us are new parents ourselves, that we truly loved developing, producing, and well, giving birth to two series of branded content featuring real first-time moms. The result was millions of YouTube and Facebook views, thousands of likes and shares, and quite a few tears of joy.

Here at B2+ we love a good challenge ... and fresh minty breath. When Listerine needed a partner to bring their 21 Day Challenge to Life, we took to the streets by foot, by ice cream truck, and by getting complete strangers to do push ups. The end result was compelling content that generated great results for the brand.

Rogaine really works for most guys. But how can Rogaine share that success in a way that younger, busier guys will actually listen to? The answer: Reach them where they already go for lifestyle tips (Men’s Health) in a way that’s irresistibly engaging (Custom Branded Content) that's so effective, it wins awards (2015 Effie Finalist)

What do you do when you can only get talent for 15 minutes and only on the set of their show? Well, you hop on a plane to Vancouver ... get creative with your shooting style, and create some beautiful content using the talent's own stories and personal anecdotes to engage the CW audience. AT&T was pretty happy too, their It Can Wait campaign garnered thousands more to take the pledge.

Hispanic Heritage month is a big celebration, and a big concept. So to get Disney Junior’s young audience involved, we served it up one topic at a time, using real kids and their families.  The series was a hit and came back for a second season with new topics, and a new storytelling approach that embraced animated and digital elements.

Hispanic Heritage month is a big celebration, and a big concept. So to get Disney Junior’s young audience involved, we served it up one topic at a time, using real kids and their families.  The series was a hit and came back for a second season with new topics, and a new storytelling approach that embraced animated and digital elements.